Branding and materials designed by Anna Ronan, 2024

Build good hair karma.

Hannah Cruse is a Kansas City hairstylist who blends her love of hair care with her spiritual beliefs. When brainstorming together, we wanted to lean into her love for astrology, mindfulness, and self care and use those to elevate her brand.

​​​​​In Tarot readings, the Wheel of Fortune card represents the cycles and routines in everyday life. Hannah’s goal is to help her clients build good cycles of hair care, aka Good Hair Karma.

I drew from Hannah’s love for astrology and nature for her logo and patterns by putting stars and moons throughout her branding. I also wanted her branding to be more feminine, as Hannah’s clientele is primarily female. 

Hannah’s ideal cli​​​​​​​ent is someone who wants to experiment with color and is collaborative and willing to work with their stylist. From this description I went with an intense purple color palette with green and ivory accents. These colors and the bold main logo draw a lot of attention while also being inviting.